When a strong craving appears, it feels as if it will keep growing until we give in. In fact, urges behave more like waves: they rise, peak and then fall, often within a few minutes.

Observe, don't fight

A technique called "urge surfing" invites you neither to fight the craving nor to give in at once, but to watch it with curiosity:

  1. Name it. "I feel a strong craving for a cigarette."
  2. Find it in your body. Where do you feel it? Your chest, your hands, your mouth?
  3. Breathe slowly and notice how the intensity changes.
  4. Wait for the peak. Tell yourself: "The wave is rising. It will pass."

Delay, don't deny

"Not now, maybe in ten minutes" is much easier to say than "never". Keep your hands busy meanwhile: a glass of water, a short walk, a message to someone.

Know your triggers

Coffee, stress, certain people or times of day. Note them for a week and prepare a swap for each one.

Every wave you ride counts

Each time you let an urge pass, the next one gets a little weaker. And if quitting smoking, alcohol or another habit is too hard alone, your doctor or a specialist service can help.

This article is for general wellbeing, not medical advice. If you're struggling, talk to someone you trust or a professional. Get help now.